Project Overview:

Team of entrepreneurs were looking to develop and launch a new restaurant concept in the fast casual space, leveraging technology to provide consumers a superior ordering and product experience.

Project Outcome: 

WBC team developed the Melt restaurant concept from the ground up, crafting everything from the logo and website/mobile to in-restaurant experience and all promotional and launch touch points. The Melt grew multiple locations, and today utilizes technology and a streamlined end-to-end customer experience to deliver the freshest custom grilled cheeses up and down the California coast.