Laura Webb, Founder

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Laura has nearly 20 years business management and execution experience, working in strategy, marketing and innovation within the B2B and B2C sectors. For a decade she led marketing initiatives for several branded portfolios and managed global innovation for Brown-Forman’s $3 billion business and since starting her own firm, she has worked with multitudes of start-ups, private equity and some of the best known Fortune 500 brands in the world,

As founder of WBC and partner at ELA Consulting, Laura works with CEO’s, leadership teams and and their organizations to craft breakthrough strategies for growth, develop robust product portfolios through innovation and help leadership teams gain greater alignment and engage their organizations more effectively for growth and productivity.

Laura holds a BA from Colgate University, and a MBA from Vanderbilt University. She is on the board of Mentis and also serves her community by assisting non-profit firms with strategic planning and marketing.

 

Pete Krammer, Partner

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Peter Krammer has a strong working knowledge of many industries, including computer hardware, software, semiconductor, staffing, insurance and healthcare, energy, consumer products, agriculture, heavy manufacturing, distribution, music, and film. Having worked with numerous Fortune 100 companies over the past three decades, Pete helps executive teams and sales and operations organizations to raise their capabilities around go-to-market strategy development and execution; account management, customer service and retention; revenue and profit improvement; sales process improvement; executive and organizational alignment; and succession planning.

Peter lives in Napa, California. He is active in improving local community housing and mental health services and currently serves on the board of Mentis.

 

Mary Lee Shalvoy, Project Manager

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In her role as Project Manager, Mary Lee works with both internal and external resources to plan, execute, and complete projects on deadline and within budget. Mary Lee oversees the corporate marketing strategy and all communications.

 

Lynda Greenberg, Digital & Brand Strategist

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Lynda has more than 20 years of experience in the Internet and design consulting industry, leading engagements for many Fortune 500 clients such as Williams Sonoma, Visa, Wells Fargo, Home Depot, SFMoma and Sephora USA, Inc.

Her responsibilities included managing teams of up to 30 staff members, implementing client brand strategy, developing initial design, creating and overseeing million-dollar budgets, and scheduling and maintaining deliverables. Lynda was a founder of an interactive agency in San Francisco called Native Instinct. Lynda has a deep expertise in all things digital, web sites, mobile development, digital strategies,  SEO, Paid Search, social, apps and video creation.

 

MJ Jolda, Consumer Insights & Innovation

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MJ has spent more than 20 years working for global Fortune 500 firms including Reckitt Benckiser and Nestle, with the last decade focused primarily on private equity turnarounds for small to mid-sized companies.

Over the course of her career, MJ's clients have consistently enjoyed share growth, revenue and profitability thanks to her disciplined  approach to marketing basics and strong consumer insights.  She has managed such familiar household brands as French’s, Vlasic, Woolite, Gerber, and Marcal. Her innate flair for creativity has enabled her to help guide creative teams to create advertising and packaging that breaks through the clutter and moves the needle. 

She holds a BS degree from the University of Rhode Island and an MBA from NYU's Stern School of Business, and graduated with top honors from both.  Currently, she serves on the Board of Directors for the Association for Corporate Growth – New Jersey.

 

Jean Labadie, Advisor

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Jean Labadie co-founded ELA in 1980 and has been a mentor in the partnership alliance between ELA and Webb Brand Consulting.