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Innovation & New Product Launch

Project Overview: Developed female-targeted wine brand from concept through commercialization and launch, leveraging consumer understanding and insights and unique selling model. 

Project Outcome: Little Black Dress Wines surpassed 100,000 cases in its first year and was recognized by IRI as the #2 "New Wine Power Brand" for 2006 and by Market Watch as “Best New Wine Brand” in 2007.