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Integrated, Best-in-Class Digital 


Project Overview: Developed and launched vodka brand created for and by women, leveraging unique in-store promotions, digital and PR strategies to engage and drive trial with target consumer. 


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Project Outcome: Built Facebook fan base to 160,000 in first 4 months of launch; Unique programming resulted in national PR, best-in-class digital engagement rates and over 30,000 cases sold in first 4 months of launch.